Here recently, I read about a local landscape company which rejected a transgender woman at their store.
Fortunately, the incident was reported by another on a social media platform so all could be aware. I was surprised the whole incident was written about by the son (not trans) of our cross dresser - transgender support group moderator. The same one who still eats at Chick-Fil-A. I wonder now, or ever, if she will see the hypocrisy of still supporting them.
On the other hand, she will probably mention the case of the local bar owner who experienced problems from other patrons when a trans woman used the restroom. After being mentioned as being a transphobic venue on a social media post, the owner apologized and ended potential problems with a simple fix...installing a lock.
Like it or nor, it all shows the power these days of a social media post.