Showing posts with label Lowes. Show all posts
Showing posts with label Lowes. Show all posts

Friday, August 17, 2012

Commercial Gender Quiz

Two friends asked me last night which of the two big home improvement stores- Lowes or Home Depot I liked best.
I said "Why? Is this a trick question?".
They said no...which did I prefer? I said Lowes- Why?
Both of them laughed and said it was a gender question.
Lowes is set up to appeal more to women with the store's emphasis on lighting, appliances etc. Home Depot is a more direct material buying center which appeals more to men.
I guess I passed?

When Gender Makes a Restroom Call

  Women's Restroom  from UnSplash, Quite early when I began to leave my gender closet behind and navigate the public, it became evident ...