Showing posts with the label Lowes

Commercial Gender Quiz

Two friends asked me last night which of the two big home improvement stores-  Lowes or Home Depot I liked best. I said "Why? Is this a trick question?". They said no...which did I prefer? I said Lowes- Why? Both of them laughed and said it was a gender question. Lowes is set up to appeal more to women with the store's emphasis on lighting, appliances etc. Home Depot is a more direct material buying center which appeals more to men. I guess I passed?