Friday, August 17, 2012

Commercial Gender Quiz

Two friends asked me last night which of the two big home improvement stores- Lowes or Home Depot I liked best.
I said "Why? Is this a trick question?".
They said no...which did I prefer? I said Lowes- Why?
Both of them laughed and said it was a gender question.
Lowes is set up to appeal more to women with the store's emphasis on lighting, appliances etc. Home Depot is a more direct material buying center which appeals more to men.
I guess I passed?

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