Using makeup most certainly isn't a problem just for transgender or cross dresser women. Just look around for all the makeup counters and commercials you see for us all.
Like so many others, I was convinced until I found a woman to do my makeup, I would struggle forever. While some would argue I still struggle, the first real professional makeup job I had was from a man.
I was a member of one of the early so called hetero cross dresser clubs in Columbus, Ohio in the 1980's and one of the meetings featured free makeovers by a couple of professionals. Most of the members there were too shy to wipe off all the makeup they applied and start over but not me.
Of course back in those days I had far fewer wrinkles to deal with and was blessed with smoother skin and the professional worked wonders. So good I barely knew me!
The true tests were to come later when the so called "A" list cross dressers began to compliment me and even invited me to tag along that evening when they went out after the meeting.
Finally, the evening came to an end with one of those "what if" moments when a real live guy ignored all of them and asked me to stick around for a drink. At the spur of the moment "Cinderella" decided she would leave with them and go back to the hotel.
In the days, weeks and years ahead I tried my darnest to copy all the makeup guy told me to not much avail.
Every now and then I have someone ask for advice and I always say if you have the budget, go to a professional and buy the basics only. If you don't, experiment and don't let the mirror lie to you. Plus you can read tons of tutorials on line which focus on value versus effect.
Rest assured the mystery of makeup does get easier but it takes work and most certainly the whole process is one of the most pleasureable parts of being a woman.