Showing posts with the label swim wear


From the "Daily News" : "A father proved that necessity is indeed the mother of invention. A Toronto-based super dad who created a swimwear line for his transgender daughter now wants all trans girls to be confident and comfortable in their clothes. Jamie Alexander, a serial entrepreneur and tech adviser, had to get creative to help his daughter Ruby feel as feminine and fun as all girls of her age. “As a father of a transgender girl I want to make the world a safer place for every girl,” he said in a statement, when he launched his latest project, an online store called  Rubies . “We design form-fitting clothing for trans girls and their friends — so that they never stop being active and being girls, no matter where their day takes them. We believe that every girl should be able to enjoy the same level of comfort and confidence as her friends — whether it’s the beach, ballet, gym or swim,” Alexander added." Follow the link