Starting this month, Victoria’s Secret is collaborating with British designer Emily Bendell. See-through bras, lacy panties, bodysuits with sharp geometric lines and garter belts in shades of crimson, black and white can be found at victoriassecret.com and in seven select stores in the U.S. and U.K. as part of the Bluebella collection, Bendell’s brand.
The collection has a twist — that’s because it fulfills parent company L Brands Inc.’s promise to update its marketing strategy. Transgender model and actress May Simón Lifschitz and plus-size model Ali Tate Cutler, along with Olivia Sang and Laura Rakhman-Kidd, can be seen in advertisements for the collection on the company’s web site and on images inside and outside of the stores carrying the line. These include New York’s flagship along Fifth Avenue and London’s Bond Street store. Another step forward!
|Trans model May Simon Lifsschitz|