Buy "Pure Romance"

If you are not familiar, "Pure Romance" features a line of feminine "romantic" products which are mainly sold at home parties and on line.

The company just happens to be headquartered here in Cincinnati, and the CEO's daughter is transgender. Cincinnati also has a ground breaking program within it's Children's Hospital for trans kids.

It turns out the CEO is stepping up to help other transgender families. From Cincinnati.Com:

"Chris and Jessica Cicchinelli never thought they'd find themselves at the transgender clinic at Cincinnati Children's Hospital Medical Center.

It was scary, but they found it a place that was safe and helpful as they accepted their child was a girl.

So the CEO of Pure Romance and his wife are putting their personal money, love and his business savvy into a new endeavor to make sure every family like them has the help they need.

This weekend the Cicchinellis are launching Living with Change: The LC Foundation, a foundation that will train teachers and other educators and provide financial support to the Adolescent and Transition Medicine Clinic at Children's".

"As a family we've gone through it," Chris Cicchinelli said. "We didn't have a lot of information. We needed answers, and there was no book. Now we can give people a guide."

Isn't that great! For more on Pure Romance, follow the link above.