YOHIO is South of Cleveland?

This is very much an old story but then again, so am I.

His name is YOHIO, a 16-year-old boy from Sweden who is now the lead guitarist and songwriter of the visual kei band Seremedy. For those unfamiliar with the Japanese subculture, visual kei refers to a type of heavy metal-esque rock music marked by the musician’s flamboyant and often androgynous use of make-up, hairstyles and costumes while on stage.

I'm fairly sure "Yo-HIO" is what you hear when Ohio State or Ohio U. wins.